Creative designer & illustrator
Nice to meet you, I’m Elena.
One path.
Many horizons.
I graduated in 2004 from the Scuola Italiana Design in Padua, where I built a cross-disciplinary background in graphic, web and product design.
My professional experience was born and grew mainly in the world of footwear. For more than twenty years I designed sports, outdoor and casual footwear, working hands-on with materials, shapes, trends and the concrete needs of the industry.
In 2016 I chose to go freelance, broadening my field towards graphic design, illustration, visual design and personal research.
I don’t believe in rigid boundaries between disciplines.
An idea can start as a drawing, turn into a pattern, become an image for packaging or find a new form applied to a product. My way of working comes precisely from these crossovers.
I like to observe, experiment and look for connections between different worlds, while keeping a design-driven approach: every image needs a reason, a character and a context to live in.
My experience in product design allows me to look at a project not only from an aesthetic point of view, but also in terms of how it will be applied. That’s why I can work on an illustration as a standalone piece or develop it within a wider system.
Concept → Image → Pattern → Packaging → Communication → Product
Discover my personal research“For me every project is a journey: the starting point is certain, but the destination can change depending on the roads you take.”